Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.

Next Generation Olympics


Next Generation Olympics: Elevating the Attendee Experience

Tech innovation is paving the way for the next generation of attendee experience at the Olympic games.

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德赢首页CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

The latest on Sports Technology

Soap Operas, Superheroes and Sports Media’s Story-Driven Future

德赢首页At CES 2020, a chief executive spoke to me about showing fans a never-ending soap opera. An analytics director talked about the audience’s connection to heroes. And two talk show hosts explained their philosophy of putting personal stories in a positive light.